Strategy × Culture × Business

I turn unclear problems into usable concepts.

Albane Jouve is a business strategist working where premium brands, emerging technology and real human behavior meet.

See the proof Paris · Madrid · New York
Portrait of Albane JouveAvailable for
the next challenge

Built for the Tuesday-morning decision.

Not a collection of buzzwords.

Evidence that I can read a room, find the signal, and move an idea into the real world.

01 / Selected proof

Work that left the slide.

A

Go-to-market · International business

À L’Olivier
from heritage to reach.

Representing a premium French olive-oil house in New York meant more than telling the brand story. It meant reading buyers, building distributor and chef relationships, and turning live signals into North American growth.

  • 45K+ attendee international trade fair
  • B2B partnerships and field sales
  • Digital and e-commerce initiatives
Follow the thread ↘
À L’Olivier products presented at an international trade show
B

Brand building · Neuro-fragrance

AMOI Parfums
making feeling visible.

A young sensory brand needs language people can feel. I connected product, audience and content—at trade shows and on social—to make an emerging category more understandable and more desirable.

  • +200 followers in one month
  • Trade-show client engagement
  • Social and marketing strategy
Open AMOI on Instagram ↗
Albane representing AMOI Parfums at a trade show
C

Fragrance R&D · Storytelling

TechnicoFlor
from intuition to formula.

I entered through communication and went into the laboratory: moodboards, olfactory signatures, recognition tests and hands-on fragrance development. The lesson stayed—good concepts survive contact with making.

  • Olfactory research and testing
  • Product moodboards
  • Signature development
See how I think ↘
Layered city reflections photographed by Albane

02 / My operating system

Signal.
Sense.
Shape.
Ship.

  1. 01Find the signalObserve behavior, context, culture and the commercial reality.
  2. 02Make senseTurn fragments into a point of view people can act on.
  3. 03Shape the conceptGive strategy a story, structure and tangible experience.
  4. 04Put it in motionTest in the field, listen hard and keep improving.

03 / Trajectory

Business brain.
Builder's reflex.

2025 — NOWBusiness DeveloperÀ L’Olivier · Paris / Nice / NYC+

Turning a heritage French product into North American opportunity: trade-fair representation, partner outreach, distribution thinking, and B2B/B2C content.

2024Marketing & CommunicationAMOI Parfums · Paris+

Made a neuro-fragrance brand easier to discover through trade-show conversations, social strategy and content—adding 200 followers in one month.

2021Fragrance Development InternTechnicoFlor · Paris+

Worked from moodboard to lab: olfactory research, signature development and product storytelling.

Currently

BBA at IE University, Madrid
→ MSc in Management at IE New York College, 2026–27

Albane climbing outdoors

Beyond the job title

I like the point where the route is not obvious yet.

Competitive handball and taekwondo taught me discipline. Climbing, water sports, film and music keep the senses awake. French by origin, international by choice. Fluent in English, intermediate Spanish, always learning.

AI toolsCompetitive sportCinematographyMusicFragrance

04 / In the room

Strategy starts with contact.

Products, people, questions, reactions. The work gets sharper when it leaves the screen.

AMOI fragrance samples being demonstrated